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Why less is more in product development

I've learned that the biggest mistake in product development is building too much too soon. Overbuilding is expensive, time-consuming, and often counterproductive. The best products start simple and add complexity only when necessary.

When you build less, you can build faster, learn faster, and adapt faster. Simple products are easier to understand, easier to use, and easier to improve.

The Case for Simplicity
Four reasons why less is more

Less is More

Every feature you add increases complexity, maintenance burden, and potential for bugs. The best products do one thing really well rather than many things poorly.

Focus on Core Value

Identify what your product does better than anything else and focus relentlessly on that. Don't dilute your core value proposition with secondary features.

Faster Development

Simple products are faster to build, test, and iterate on. Complexity slows everything down, from development speed to user onboarding to bug fixes.

Clearer User Experience

Simple products are easier to understand and use. When users can immediately grasp what your product does, they're more likely to adopt and stick with it.

Signs You're Overbuilding
Warning signs that you might be building too much
You're building features before validating the core
You're adding features because competitors have them
You're building for edge cases before common cases
You're optimizing for scale before finding product-market fit
You're adding features to justify the time spent

The Simplicity Mindset

Simplicity isn't about removing features, it's about removing the wrong features. It's about focusing on what matters most and doing that really well.

The best products I've seen were the ones where we started simple and added complexity only when users demanded it. When you build less, you can build better.

A Personal Reflection

I used to think that more features meant a better product. Now I think that better features mean a better product. The goal isn't to do everything, it's to do the right things really well.

The most successful products I've seen were the ones where we resisted the temptation to add features and instead focused on making the core experience exceptional.

Exploring new ideas? Me too.

I’m always curious about early-stage projects, especially the ones that move fast, test early, and aim to solve something real.